London 2012: Dr Dre at Center of Olympics Marketing Controversy (Report)

LONDON – Dr Dre and his Beats headphones are at the center of a marketing controversy here at the Summer Olympics.

London Olympics organizers and the International Olympic Committee have strict rules to protect official sponsors who have struck multi-million dollar deals for the exclusive right to exploit their association with the event.

The headphone brand is not an official sponsor of the International Olympic Committee or the London 2012 Olympic Games. Under Olympics sponsorship and marketing rules, it should therefore not get promoted by athletes at the Summer Games.

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