Indie director Ed Burns is betting on video-on-demand

While the big Hollywood studios and theater owners continue to debate what role video-on-demand will play in the future of the movie business, actor-director Ed Burns has embraced the platform and thinks it could very well be key for the long-term survival of independent films.

“The audience that loves independent films have stopped going to the theaters,” said Burns. “There are a couple of reasons for that. It is tougher for smaller movies to get a spot at the multiplex next to all the big-budget Hollywood blockbusters and the specialty theaters that feature independent movies are becoming fewer and fewer during these tough economic times.”

Burns, who made his mark with the independent features ”The Brothers McMullen” and “She’s the One.” has been something of a pioneer when it comes to experimenting with new means of distribution. In 2007, he released his romantic comedy “Purple Violets” exclusively through iTunes.

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