(Mashable) — We already knew about YouTube’s redesign, which tech-savvy readers have been enabling for the past 10 days. As of now, however, the new YouTube is available to everyone.
Unlike parent company Google, which tends to roll out redesigns over a period of days, YouTube pressed the button and switched the homepage for every user worldwide at 4:30 p.m. ET Thursday.
So what’s the change all about? One word: channels. The world’s most popular online video service now sees itself as a descendent of cable TV, with millions of channels rather than hundreds — and it’s doing its darndest to encourage you to use it that way.
The first new thing you’ll see is an “add channels” button in the top left-hand corner of the page. Under that you’ll find your top 10 favorite channels, which you can “pin” to the top of the page.
“The future of the YouTube experience has channels at the center of it,” says Margaret Stewart, director of User Experience at YouTube’s headquarters in San Bruno, California. “It’s a container for all the world’s video, and it needs to be the best home for that.”