People love to laugh; Just look at the ratings. Viewership among comedy programming has surged this season, with seven of the top ten shows among entertainment programming being of the comedic genre.
In this dire economy, people residing in the 18-49 demographic seem to enjoy 30 minutes of laugh out loud hysteria rather than an hour long drama, which is good for network executives. Comedies cost less to make and gain a lot of profit from commercials, especially primetime comedies.According to The New York Times, it was ABC’s three year-old sitcom “Modern Family” that managed to spark the comedy comeback. “Modern Family” seemed to “revive the confidence of the creative community — I definitely feel more vibrancy in comedy now,” Kevin Reilly, the president of Fox entertainment, said to the Times.